Marketing Strategy

A marketing strategy is a plan of action designed to promote and sell your product or service. It outlines how your business will reach its target audience, convert them into customers, and achieve its goals — like increasing sales, building brand awareness, or entering new markets.

 

An  online or a traditional business with a physical storefront or office where  customers can visit in person, Mwende Consulting assists a business with a comprehensive marketing plan that shows  how to create, communicate, deliver, and exchange offerings that provide value to  customers and clients, which ultimately aim to attract, satisfy, and retain customers by understanding their needs and promoting solutions that benefit both them and the business.  This plan includes research, branding, advertising, sales, and relationship building.  This plan makes customes aware of what the business offer, why it is valuable, and convinces them to purchase. 

 

Additionally, Mwende Consulting aids businesses with online channels like websites, social media, search engines, and apps to promote produts and/or service, connect with customers, and drive sales, leveraging data for targeted, measurable ad campaigns that build awareness and loyalty.  These digital marketing strategies include Search Engine Optimization (SEO), content marketing, email, and paid advertising to reach customers across devices and platforms. 

 

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